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Part Two: Managing Reputational Risk in an Era of the Unthinkable: The Brand Implications of Major Breaches in Physical and Information Security

Posted by Charles Plummer on Dec 21, 2017 10:18:00 AM

 

In the first part of this two-part series, we discussed how the reputational impact of major breaches in physical or information security can be managed to protect a company’s bottom line. This second part looks a little further ahead to evaluate how a company’s costs are impacted by such risks and can be managed to preserve profitability.

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Topics: Risk Management, Quantifying Risk, Brand Impact, reputational risk, enterprise risk management, Brand Value, Risk Impact

Part One: Managing Reputational Risk in an Era of the Unthinkable: The Brand Implications of Major Breaches in Physical and Information Security

Posted by Charles Plummer on Dec 20, 2017 1:06:49 PM

 

We live in an era of sometimes unfathomable risk.  From the November 2015 attacks in Paris that left 130 victims dead to the deep breach at Equifax that exposed 145 million consumers’ most intimate data, people, places, and companies are dealing with the unexpected every day, and one of the primary repercussions is to the integrity of their brands.

 

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Topics: Risk Management, Quantifying Risk, Brand Impact, reputational risk, enterprise risk management, Brand Value, Risk Impact